Privacy Policy

Last Updated: 1st November 2024

At Stupidivis Tools, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our website, visit our premises, or engage with our services.

1. Who We Are

Stupidivis Tools is a tool retail and services company based in Manchester, United Kingdom. We are the data controller for the personal information we collect about you.

• Company Name: Stupidivis Tools Limited
• Address: 127 Deansgate, Manchester M3 2BY, United Kingdom
• Email: [email protected]
• Phone: +44 161 832 7500

2. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide to us, including:

• Contact details (name, email address, phone number, postal address)
• Account information when you create an online account
• Purchase history and payment information
• Communication preferences
• Information submitted through contact forms or customer service interactions
• Training course registration details
• Warranty registration information

Information We Collect Automatically

When you visit our website, we may automatically collect:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent on our website
• Referral source (how you found our website)
• Cookies and similar tracking technologies (see our Cookie Policy for details)

Information from Third Parties

We may receive information about you from:

• Payment processors
• Delivery partners
• Social media platforms (if you choose to connect your accounts)
• Credit reference agencies (for business accounts)

3. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

• Processing and fulfilling your orders
• Providing customer support and technical assistance
• Managing your account and preferences
• Delivering training courses and workshops
• Processing warranty claims and returns

Communication

• Responding to your enquiries and requests
• Sending order confirmations and delivery updates
• Providing product information and safety notices
• Sending newsletters and marketing communications (with your consent)

Business Operations

• Improving our website and services
• Conducting market research and analysis
• Preventing fraud and ensuring security
• Complying with legal obligations
• Managing our relationship with business customers

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract: To fulfil our contractual obligations when you purchase products or services
• Legitimate Interest: To operate our business, improve our services, and prevent fraud
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

5. How We Share Your Information

We may share your personal information with:

Service Providers

• Payment processors and financial institutions
• Delivery and logistics companies
• IT service providers and hosting companies
• Customer service and support platforms
• Marketing and analytics providers

Legal Requirements

• Law enforcement agencies when required by law
• Regulatory authorities
• Courts and tribunals
• Professional advisors (lawyers, accountants)

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

6. International Transfers

Some of our service providers may be located outside the UK/EEA. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK authorities
• Standard contractual clauses
• Certification schemes
• Binding corporate rules

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

Retention Periods

• Customer accounts: Until account closure plus 7 years
• Purchase records: 7 years for tax and warranty purposes
• Marketing data: Until you unsubscribe or withdraw consent
• Website analytics: 26 months maximum
• CCTV footage: 30 days unless required for investigation

8. Your Rights

Under UK data protection law, you have the following rights:

Access and Portability

• Right of Access: Request a copy of your personal data
• Right to Portability: Request your data in a structured, machine-readable format

Correction and Deletion

• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data

Processing Restrictions

• Right to Restrict Processing: Limit how we use your data
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for marketing or cookies

Exercising Your Rights

To exercise any of these rights, contact us at:

• Email: [email protected]
• Phone: +44 161 832 7500
• Post: Data Protection Officer, Stupidivis Tools, 127 Deansgate, Manchester M3 2BY

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information:

Technical Safeguards

• SSL encryption for data transmission
• Secure server environments
• Regular security updates and patches
• Access controls and authentication
• Data backup and recovery procedures

Organisational Safeguards

• Staff training on data protection
• Privacy by design principles
• Regular security assessments
• Incident response procedures
• Third-party security audits

10. Cookies and Tracking

We use cookies and similar technologies to enhance your website experience. For detailed information about our use of cookies, please see our Cookie Policy.

11. Children's Privacy

Our services are not directed at children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email if you have an account with us
• Display a prominent notice on our website
• Seek your consent where required by law

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

14. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113
• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF